TV networks are trying to keep a stiff upper lip as the once-lucrative erectile dysfunction sector has begun sagging like a doctored football in Tom Brady's throwing hand. According to multiple insiders, a certain little blue pill has all but vanished from the airwaves, and its absence will be particularly conspicuous during the upcoming NFL season. Nearly 20 years after the FDA first approved its use as an ED remedy, Pfizer's Viagra is losing its patent exclusivity, and that's a bitter pill to swallow for the TV business. Viagra hasn't aired a national TV advertisement since May 15, and network ad sales executives said the brand is unlikely to resurface, having sat out the 2017-18 upfront bazaar. Football fans should notice the dearth of Viagra spots as early as Sept. 7, when NBC is set to broadcast its annual NFL Kickoff Game. When the Chiefs and Patriots square off in Foxborough, their clash will not be interrupted by pitches for what was until recently the NFL's top-spending pharmaceutical brand; according to i data, Viagra last season invested nearly $31 million in pro football inventory. xanax 10mg The first Viagra TV commercial advertising the world's top-selling erectile dysfunction drug to women, and not men, will begin airing Tuesday on shows, including "CSI," "Blue Bloods," and "48 Hours." The first Viagra TV commercial advertising the world's top-selling erectile dysfunction drug to women, and not men, will begin airing Tuesday on shows, including "CSI," "Blue Bloods," and "48 Hours," The Associated Press reported. The new commercial from Pfizer, maker of the drug, features a beautiful, well-kept middle-aged model with a European accent who speaks directly to the camera while lying on a bed."Plenty of guys have this issue, not just getting an erection, but keeping it," she says, before walking along a beach, her dress fluttering behind her. Previous ads for the sildenafil citrate have featured middle-aged men working on construction sites or a fishing boat. Not only are the commercials undergoing a sex change, then, they also appear to be targeting a different class. Why the new ad (here) for a drug that achieved direct product revenues of more than $1 billion last year? Pfizer will soon lose its monopoly on sildenafil citrate to generic manufacturers. The Food and Drug Administration first approved Viagra on March 27, 1998. 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The Levitra ad features an attractive brunette saying the drug improves erection quality and how that experience increases her partner's desire to "do this more often." "For him Levitra works - just look at that smile," she purrs. Erectile dysfunction advertising has changed considerably since a somber Bob Dole explained the medical condition in a 1999 ad paid for by Pfizer Inc., maker of market leader Viagra. Levitra's initial ads, which began last fall, were criticized by some for being too racy and aggressive. But it was the ad for Cialis, the third entrant into the market, that was the first product to actually mention erectile dysfunction in a national television campaign earlier this year. 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